Turn every SKU into a trusted Digital Twin, then use it to create, update and manage product content across every channel.

Omi is the Digital Twin platform for consumer brands.

Omi gives every SKU an accurate, reusable digital representation of the physical product. Each Digital Twin preserves the details that make the product exact—including its labels, proportions, materials and finishes—so teams can create content without recreating the product for every photoshoot, campaign, market or tool.

Once approved, the Digital Twin becomes the trusted product source for everything your teams create in Omi.

A Digital Twin is an accurate digital replica of your product.

It is more than a one-off 3D asset. It is a persistent, reusable product foundation that can be used across teams, projects, channels and AI workflows.

With one approved Digital Twin, you can generate new visuals while keeping the product consistent:

Instead of rebuilding or reshooting the same product every time content is needed, your teams work from the same trusted source.

Omi helps brands create and maintain product content across the entire product lifecycle.

Create launch-ready images and videos before physical samples or inventory are available, using your approved product information and Digital Twin.

Generate packshots, product detail page visuals, retailer assets and multiple aspect ratios from the same product source.

When packaging, artwork, claims, shades or market requirements change, update the product and regenerate the affected assets without starting again from scratch.

Use your Digital Twins across campaign visuals, social media, CRM, advertising, print and video.

Reuse the same product foundation to create the formats, languages, artworks and visual variations required by different countries and retailers.

Use GenAI to create environments and creative directions while keeping your approved Digital Twin at the center of the image. Instead of asking AI to recreate your product from a prompt, Omi gives AI an accurate product to work with.

Add a product to Omi and provide the physical product or approved product references, together with the relevant artwork and source files.

Omi creates an accurate Digital Twin that reproduces the product’s geometry, artwork, materials and visual characteristics.

Your team reviews the Digital Twin directly in Omi.

You can inspect the product from multiple angles, leave feedback and request corrections. Once the product is accurate, approve it to make it available across your Omi workspace.

This approval step establishes the Digital Twin as the trusted version of the product for future content creation.

Use the Omi Studio to create controlled product scenes, packshots, images and videos.

You can also use ProductDrop to place your Digital Twin inside an uploaded or GenAI-generated environment. Omi integrates the product into the scene by adjusting elements such as lighting, shadows, reflections and surfaces.

Once a scene or production setup is ready, reuse it with other Digital Twins.

Batch production lets you configure a composition once and automatically generate consistent outputs across multiple products, variants or bundles.

Organize Digital Twins into product ranges, masters and variants Omi SKU Graph. Manage team permissions, save reusable templates, centralize feedback and use approval workflows to control which assets are ready for use.

Omi is designed for the teams responsible for bringing products to market and keeping product content accurate:

Different teams can create, review, approve and manage content from the same product foundation—without requiring 3D expertise.

With Omi, each product is created once as an approved Digital Twin and then reused across every product workflow.

Create once. Generate every visual. Update once. Deploy everywhere.

To get started, add your first product, provide the necessary references and artwork, and submit it for Digital Twin creation. Once approved, your Digital Twin will be available throughout your Omi workspace.